Written by Christina PrastikHoegger Communications
It’s no secret that social media should be at the forefront of your marketing strategy. But just because you’re doing it, are you sure that you’re doing it well? Here’s how to assess your social media in 5 steps.
- Set metrics for success
What does social media do for your business? Do you run e-commerce? Do you use it for promotions or just basic brand awareness? Set some metrics for what you would consider a successful social media page (page likes, engagement, sales, leads, or inquiries).
- Check the basics
While posting pretty pictures is great, you want to make sure that your social media pages provide all the important information about your business such as your name, website, address, and what services you provide. Try to keep your handle and profile picture consistent across social media platforms to ensure that you’re recognizable to your customers online. You might also use this time to make sure that your information on Google and other listing platforms is correct as well.
- Check the competition
What is your competition posting on social media? What channels are they using more heavily than others, and what is working for them? See what your competition is doing and take that into account when deciding your own social media strategy. There’s no shame in “borrowing” their tactics if it’s working.
Take a look back at the metrics for success that you set and analyze how your social media is doing both organically and paid (if you are not running any paid social – we recommend that you do!). If there are areas that you are lacking in, look into those or reach out to a specialist (like us!) to see how to improve those areas of your social media. Also, be sure to take note of what’s doing really well and keep that in mind for future strategies!
- Set goals to improve
Now that you know what’s working and what’s not, it’s time to look forward. Set some goals so that you’re reaching your metrics for success and fixing the strategies that aren’t currently working.
There is more to marketing than just publishing content. Everything you publish should have a strategy behind it. Following these 5 steps can strengthen your marketing potential and continue to improve your business.