Written by Andrew Bell
- 4 Minute Read
Covid-19 is a rollercoaster ride for small businesses.
You’re closed, you’re open, you’re partially open.
It changes with the ebb and flow of the virus and the whims of government.
While the pandemic has impacted every segment of the economy, small businesses have borne the brunt. Small businesses have incurred more than half of all job losses during the crisis. On average, small businesses have seen revenue decline by 50 percent.
“It’s a basic desperation for survival,” according to Tom Sullivan, head of small business policy at the U.S. Chamber of Commerce.
So how do you save your small business?
Look to the one silver lining on this cloud. The virus has sparked a dramatic rise in online shopping as Americans hunker down.
If your business isn’t engaged in eCommerce, it should be. If it is, you should be maximizing its potential for the duration of the virus – and afterwards.
Online sales in June 2020 were up 76 percent year-over-year. While there was some softening in numbers as brick-and-mortar businesses began reopening, a resulting surge in Covid-19 cases may send those shoppers back to the safety of home again – and to eCommerce stores.
It’s time to be proactive to not only save your business, but to drive your sales and profits.
If you haven’t engaged in eCommerce, here’s how to start:
- Create an awesome website
Your website should be attractive, legible, and easy to navigate, especially for searching products and making payments. If you or your team don’t have adequate time or expertise to create or maintain a viable site, find an agency that can do it for you. You can create a profitable and cost-effective website.
- Find an eCommerce platform
Wix, Shopify, and Squareface are among the popular software platforms that enable you to sell your products online, but there are others. See which one is best for your products and your target demographics.
- Find a payment gateway/merchant account
A payment gateway enables you to handle credit and debit card payments online while a merchant account puts the money in your account. You can subscribe to these services individually, but some vendors provide both as a package. PayPal, Stripe, and Authorize.net are among the popular providers.
Whether you’re just starting in the eCommerce game or are already up and running, it is crucial to
With millions of websites online, yours must break through to the customers you want. The best way to do this is through:
- Social media
Facebook is tried and true, but Instagram, Twitter, Snapchat, LinkedIn, Pinterest, and YouTube have huge followings. Do some research to find which is best to drive your demographics to your website.
Email blasts are a great way to let your existing customers know when you’re having a special event or sale.
- Search Engine Optimization(SEO)
Many online shoppers enter keywords into their web browsers when they’re looking for a particular item. Ensure your online content has the pertinent keywords that will bring potential customers to your website.
- Smartphone users
Computers and laptops are still consumers’ top choice for online shopping, but smartphones are catching up fast. Consider developing an app for your business that’s free to download for both Apple and Android devices. Studies show smartphone users overwhelmingly prefer apps to web browsers for online shopping.
It’s too early to know what the small business landscape will look like when Covid-19 has passed. Too many variables are at play. But if you’re looking for a wise strategy, maximize your company’s online sales potential. It can’t hurt, and it just might save your business. Give us a call. It doesn’t cost a penny to visit. TeamHoegger.com 940-692-7999