Why is digital marketing important for the automotive industry?

Written by Megan January

The average consumer turns to the internet before making some sort of purchase. When it comes to the auto industry, 92% of in-market shoppers research online before purchasing their vehicle. Consumers are becoming more reliable on the internet when they are shopping for their next vehicle. This is why it is so important to have a strong digital presence. Think of it like your virtual showroom floor.

 Connect with your audience

Digital marketing allows you to connect with your audience. Especially on your Social Media platforms (i.e. Facebook, Instagram, Twitter etc). You are able to influence your potential customer to take visit your website, call you and learn more about your dealership. This is the foundation of creating loyalty to your brand. Interacting with your audience provides a more “humanizing” experience.

Cost Effective and Measurable

Digital marketing is cost effective because you are able to evaluate how the budget is spending and if it the results are effective. Being able to measure your ROI (return on investment) allows you to re-work strategies all in real time. Businesses of any size, industry, or budget is able to find a comfortable budget in the digital world.

Traditional marketing is difficult to track, however; digital marketing is the complete opposite. The benefit of digital marketing is the ability to measure the success of the campaign in real time.  Digital Analytics takes guessing out of what is working versus what is not. You are able to determine the tactics that are working, and you can take the data and apply it to future campaigns.

Target Ideal Buyers

With traditional media, you take a shot in the dark that your message will resonate with a potential car buyer. Digital marketing is much different. You able to ensure the right customers are viewing your content. Having a strong SEO (Search Engine Optimization) presence helps you reach the people that are searching the web for content that are relevant to your business. Whereas; search (pay per click), display, and social media empowers you to target those who are interested in your products.

Digital marketing is about extending your reach to the right audience at the right time. Integrating a strong digital marketing plan is important today because if you aren’t, you can be certain your competitor is! If you are ready to develop a digital strategy, let our team help you take advantage of this opportunity.

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