Why Should Your Business Take Advantage of Instagram Stories?

Written by Abby Jetton

With over 1 billion active users on Instagram, many businesses are using Instagram to showcase their content and brand. Instagram stories are more popular than ever, giving users a quick and sometimes interactive view of their content. Instagram stories allow you to be creative and build brand awareness at the same time.

One huge advantage of Instagram stories is how interactive they can be. This is a great way to build your brand and become more personal with the public. You can create your own polls, quizzes, and more. People can interact with your brand and share it with their own stories. This is your chance to be creative and create content that is fun and sharable. Creating polls allows you to receive feedback from the public. Use this to your advantage and ask the public “What content would you like to see?” Doing so allows you to learn more about your audience and know that you’re publishing content the public wants to see.

You may be wondering, “How do I create an interactive story?”. One of the great things about Instagram is the stickers. When creating your story, you have stickers that allow you to create almost anything you would like. You will find stickers for polls, questions, ratings, direct messaging, and quizzes! All you have to do is click the sticker and put in the information you would like. Including the direct messaging sticker on your story is just a quick way to remind and encourage the public to send you a message. This is a great way to stay connected with your followers and potential followers.

When creating a story there is a hashtag sticker that you can create your own hashtags. Instagram runs on an algorithm that could select your story to appear on the page for that hashtag. This will bring a larger audience to view your story. Using hashtags can only help you and your business by introducing protentional customers to your company.

When creating your Instagram story, the faster the better. According to Facebook, users move 41% faster through mobile feeds than desktop. Most brands showcase their message in the first 3 seconds. Make your message clear and effective. Messaging like this is more likely to leave an impact on your audience. Don’t think too much about your Instagram story content. Keep it super simple and have fun with it!

Let’s Work Together!

Tell us about your organization and your goals.