There is no denying that streaming services are on the rise. Successful businesses are ceasing the opportunity to use this rise of streaming platforms to help their brand grow to new heights. How are they doing this? Three simple letters. OTT.
Before we dive into the top 5 ways OTT can skyrocket your business to the top level of marketing, we should probably explain what OTT is.

OTT stands for “over-the-top.” It refers to an advertising method that delivers content over the Internet without the help of traditional cable, satellite, or broadcast TV services.

Examples of OTT advertising can be seen on Disney+, Max, YouTube, Apple TV, Hulu, Crunchyroll, and any of the other countless streaming platforms we have access to in 2025.

Businesses can see drastic increases in their sales and brand popularity with OTT. There are countless benefits to using OTT properly. The top five benefits your business can experience include:

1. Increased brand awareness – OTT has been shown to increase ad recall from consumers by 11.5 percent and brand message association by 4.3 percent. Getting the right video in front of your target audience at the right time yields higher attention rates, ultimately leading to more sales for your business.
2. Targeted advertising – Your business can ensure the right demographic is viewing your ads. Age, gender, location, and many other key demographics can be targeted in your OTT messages.
3. Cost-effective – How much your business will spend on OTT depends on a few factors, such as the popularity of the platform you want to run your ads on and whether you want prime-time spots. However, the overall cost per thousand views (CPM) is significantly lower than a commercial spot and other forms of advertising.
4. Measurable results in real-time – We know you want the most accurate data possible when running ads and campaigns. With OTT, consumer interactions are updated in real time, allowing your business to have the most accurate information on the performance of your ads.
5. Increased engagement – Using targeted demographics, you can make your ads more personal to viewers, leading to a higher chance of conversion. OTT ads can go out on multiple devices, such as smartphones, computers, laptops, and smart TVs—essentially devices that almost everyone has access to. This will increase the reach of your ads, which will produce more leads.

• Tubi (Owned by Fox)
  • Ad Formats: Pre-roll, mid-roll, and post-roll video ads.
  • Targeting: Demographics, interests, and device targeting.
  • Audience: 74+ million monthly active users.
  • Why It’s Affordable: 100% free, ad-supported, and lower CPMs compared to premium platforms.
  • Best For: Small businesses, local advertisers, and brands looking for broad reach.

• Pluto TV (Owned by Paramount)
  • Ad Formats: Video ads (15-30 seconds), branded content integrations.
  • Targeting: Demographics, behavioral, geographic, and contextual targeting.
  • Audience: 80+ million active users per month.
  • Why It’s Affordable: Free, ad-supported model with lower ad rates than subscription-based platforms.
  • Best For: Brands looking for exposure on a variety of niche channels.

• Crackle (Owned by Chicken Soup for the Soul Entertainment)
  • Ad Formats: Pre-roll, mid-roll video ads, and sponsorships.
  • Targeting: Audience demographics, geographic location, and behavioral insights.
  • Audience: 40+ million active users.
  • Why It’s Affordable: Lower competition and cost-effective CPMs.
  • Best For: Niche brands and businesses looking to target entertainment-based audiences.

• Xumo (Owned by Comcast)
  • Ad Formats: 15-30 second video ads, channel sponsorships.
  • Targeting: Programmatic and demographic targeting.
  • Audience: 10+ million monthly users.
  • Why It’s Affordable: No subscription fees, making it an attractive option for cost-conscious advertisers.
  • Best For: Local businesses, startups, and brands focused on news, sports, and lifestyle audiences.

• Peacock (Free Tier) (Owned by NBCUniversal)
  • Ad Formats: Traditional video ads, interactive ads, and sponsorships.
  • Targeting: Interest-based, location-based, and behavioral targeting.
  • Audience: 30+ million monthly active users on the free tier.
  • Why It’s Affordable: The free version of Peacock allows businesses to advertise without the high costs of premium networks.
  • Best For: Businesses looking for a mix of premium content exposure and affordability.

• Hulu (Owned by Disney)
  • Ad Formats: Video ads (15-30 sec), interactive ads, binge ads, pause ads.
  • Targeting: Advanced options including demographics, interests, viewing behavior, and even household income.
  • Audience: 48+ million subscribers.
  • Why It’s Great: Hulu has a premium, engaged audience, making it highly effective for brand recall and conversions.
  • Best For: Mid-to-large businesses looking for premium ad inventory and targeted reach.

• YouTube TV (Owned by Google)
  • Ad Formats: Skippable and non-skippable video ads, bumper ads, and display ads.
  • Targeting: Google’s advanced audience data, including search and YouTube behavior.
  • Audience: 8+ million subscribers, but access to YouTube’s 2+ billion users.
  • Why It’s Great: Cross-platform targeting and integration with Google Ads make YouTube TV highly efficient.
  • Best For: Businesses with strong video ad creatives looking for measurable results.

• Roku (Owned by Roku, Inc.)
  • Ad Formats: Video ads, home screen takeovers, sponsored content.
  • Targeting: Demographics, interests, location, and Roku’s proprietary data.
  • Audience: 70+ million active users.
  • Why It’s Great: Roku’s data-driven targeting and high engagement rates make it a top choice.
  • Best For: Brands looking to target cord-cutters and digital-first audiences.

• Amazon Freevee (Owned by Amazon)
  • Ad Formats: Pre-roll, mid-roll video ads, interactive ads, custom sponsorships.
  • Targeting: Amazon’s powerful customer data, shopping habits, and demographics.
  • Audience: 50+ million monthly users.
  • Why It’s Great: Access to Amazon’s ecosystem allows for precise targeting and retargeting.
  • Best For: E-commerce brands, tech companies, and businesses looking to leverage Amazon’s insights.

• Paramount+ (Owned by Paramount Global)
  • Ad Formats: 15-30 sec video ads, interactive ads, sponsorships.
  • Targeting: Demographics, interests, geo-targeting, and behavioral tracking.
  • Audience: 60+ million subscribers (including the ad-supported tier).
  • Why It’s Great: Premium content with extensive targeting capabilities.
  • Best For: Businesses looking to advertise alongside popular shows and live sports events.

Streaming is an ever-growing advertising medium, and it would be wise for you to take steps toward getting your business’s ads displayed on these platforms as soon as possible. With countless streaming sites, there are a variety of options to choose from when deciding which platform will align with your marketing goals the best.

If you are looking for cost-effective OTT advertising, Tubi, Pluto TV, Crackle, Xumo, and Peacock Free offer affordable ad placements with broad audience reach. If targeting a premium audience with advanced ad options is your priority, platforms like Hulu, YouTube TV, Roku, Amazon Freevee, and Paramount+ provide strong engagement and measurable results.

OTT ads allow you to get your videos in front of the right audience for an affordable price. Take your business and advertising to the next level by taking advantage of all that OTT has to offer.

If you don’t know where to start, don’t worry—Team Hoegger is here to help! Give us a call to set up a free consultation, and we will provide a detailed marketing plan that will lay out the best OTT strategies for your business!